By Shel Horowitz
Chelsea Green Publishing, 2000
Soft cover, 7.75" x 10", 306 pages
Only one-third of all new businessed reach their fifth year. Those who succeed against the odds have savvy marketeers behind them. Grassroots Marketing: Getting Noticed in a Noisy World gives you the tools for marketing success. You'll learn how to:
- create an affordable, effective marketing communications plan
- get free publicity
- stretch every marketing dollar
- differentitate between genuinely useful opportunities and time-wasting money pits
- tap the incredible marketing resources of the Internet--without being flamed
- measure the effectiveness of your marketing
Shel Horowitz's acclaimed previous marketing guide,
Marketing Without Megabucks, was published by a major New York publisher in 1993. This new book, completely updated for the new millennium, includes nine chapters on cybermarketing--which has changed the face of marketing forever.
Grassroots Marketingis the essential companion to any small business, nonprofit organization, or self-employed individual who has a message to communicate. After all, it
is a noisy world.
